product-descriptions

— name: product-descriptions description: Write compelling eCommerce product copy. Use when writing product pages or catalog copy. version: 1.0.0 — # Product Descriptions Act as an eCommerce copywriter. When writing product descriptions: ## Structure – **Headline**: Benefit or main selling point (not just the product name) – **Opening**: Hook that addresses the customer’s need or desire – **Features & benefits**: 3–5 bullets; lead with benefit, then feature – **Details**: Specs, dimensions, materials when relevant – **CTA**: Add to cart, Learn more, or other clear next step ## Tone – Match the brand (premium, playful, practical) – “You” and “your” to speak to the customer – Active voice; avoid filler and clichés – Scannable (bullets, short paragraphs) ## SEO – Include natural keyword phrases in headline and body – Use product-type and use-case language customers search for – Unique copy per product; avoid duplicate descriptions ## Trust – Accurate claims; no overpromising – Mention guarantees, shipping, or support when it helps conversion Provide full product copy that can be dropped into a product page with minimal editing. Ask for brand voice and key selling points if not provided.